Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
Jarrett
I always loved the Independent brand and logo. Its a part of my childhood as much as the Powell-Peralta Logo and the Bones Brigade. Im sick and tired of these changes. The constant attempt to please a few people over the majority that has no issue. I wont be spending any of my money on anything with the new logo. So much for being “Independent”.
Red
Anyone that uses the word “woke,” instantly revokes any credibility in skateboarding. This ain’t a fcking Tom mcdonald attention grabbing bllshit. It’s their company and companies change logos all the time. If they wanna change a small little printed logo that doesn’t change their product at all, let them do it. It’s like when karens lost their sht over the mr potato head name as thought it was cancel culture, when it really was just a trademark move so they could make more variations of a potato with eyes and a mouth. Independent didn’t change because others forced them to do it, they decided to change the name on their own. Grow up, It’s skateboard trucks.
Cain
and heres comes…. the downfall of a skateboard truck company.
JK Rowling
Honestly I’ll never buy any independent products again for not taking a stand against obvious nonsense
K
What a load of bs. people that are offended by a logo or design need to get a life. I think we can all agree that independent truck co has nothing to do with Nazis or hate etc. This cancel culture crap has gotten outta control. Please keep the iron cross logo it’s one of the best logos in skateboarding.