Ryan Sheckler On Zero Skateboards
Today Instagram lit up with some big news—Ryan Sheckler is officially riding for Zero Skateboards.
It’s a move that feels both unexpected and perfectly timed. Sheckler, one of the most recognizable names in modern skateboarding, has been in a transitional phase since the end of his own brand, Sandlot Times. After building that project from the ground up and steering it through its run, he’s been on the lookout for a new board sponsor that makes sense for this next chapter of his career.
Enter Zero.
Sheckler and Jamie Thomas go way back. Their friendship has deep roots in skateboarding, and that history makes this announcement feel less like a business deal and more like a natural alignment. Zero has always stood for raw, unapologetic skateboarding—heavy hitting video parts, iconic graphics, and a legacy built on commitment. Pairing that energy with Sheckler’s experience, drive, and renewed focus feels like a seriously powerful combination.
On paper, it might seem like an unlikely fit. But the more you think about it, the more it works. Sheckler has evolved a lot over the years, and Zero has remained a brand that values authenticity and impact. That crossover could lead to something special.
We’re hyped to see what comes next—new video parts, potential pro models, maybe even a fresh era for both Sheckler and Zero. One thing’s for sure: this is a headline that’s going to have the skate world watching closely.
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