Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
Beam
I will no longer purchase anything from this Woke Company again.
Sean
Who actually gives a shit? People in the comments are acting like this has somehow ruined the trucks. If all it takes to ruin a product for you is them changing a logo than I have bad news for you. You might actually be cooked in the head.
Grow the hell up. Literal grown ass men behaving like children.
Corbin
Great, more woke garbage. Used to love independent so much but when you cater to this nonsense I lose respect for the company it shows they don’t care what the company originally stood on. How are there people “triggered or offended” by a cross “from the nazis”so I’m gonna do everything I can for shut the brand down because I’m offended wtf man….
PGH
Wow. What a disappointment. Time to try slappys.
dANO
I know my opinion is only my opinion but we need to stop bending/marketing to the softies. The circle cross logo was the Primary, Secondary and Tertiary (Submark) for Independent Trucks just like the Swoosh is for Nike. Removing the circle cross was a weak move in my opinion. Plus, there is even a logo disclaimer on the Independent Trucks website, so why remove the circle cross?