Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
Kyle A. Martin
You’ve made a mistake by no longer using the Indy-Cross! I’ve been buying Indy products for 40yrs and will no longer be a customer! I’m not okay with supporting Wokeism! Sorry for your choice to submit to this agenda!
Glenn
Imagine turning a logo change into some liberal agenda…
Keep sleeping losers.
Nick Nitro
new logo is wack. they let society change them, bet they lose money.
Seth
I started using Thunder Trucks after Independent stopped being made in U.S.A. They used to put on the base plate “Made in U.S.A,” but sometime around 2013 or 2015, they moved their operations to China, and it doesn’t say where they’re made now, only when you get them new, there’s a little tag shamefully attached to the hanger stating that it is made in China. I got immediately suspicious when that happened. The problem is, that all of the old heads that made the company what it is have all died off, and liberals are most likely in there now, thinking of things to mess up next. Pandering and virtue signaling. It’s not a very “independent” thing to do. Even Geoff Rowley only rides old American-made Indy’s. I’ll always think stage 8’s and 9’s were the best. As a Catholic, I always thought it was cool that Independent was started in ‘78, the same year St. Pope John Paul II took the papacy, and the guy who came up with the logo, literally just glanced and a current edition of Times Magazine, and with no ill intent, said, "that’s it, that’s one cool logo," and it is, and I’m thinking that’s the only reason they’re doing it. It’s too connected to God and Jesus. Everybody would take the longest roads if they could avoid the short one called “God Street.”
Ever
It’s a bit hilarious how many people are scolding the “cry baby little bitches” for supposedly being on the lookout for any reason to be offended— meanwhile, they are the ones throwing a hissy fit and boycotting Independent for changing their logo. You do realize you are just (if not more) outraged and offended over something really stupid, right? If it’s just a logo and not a big deal then you shouldn’t give a shit if it’s changed to something else. And for the record, the cross logo was controversial from its inception! The artist who designed literally had to go digging for enough justification for using the iron cross design because they originally REJECTED the design for being “too Nazi”. So even they originally had reservations about the design before you ever went so far as tattooing a company’s logo on your body.
Jim Phillips, the artist behind the logo, says in his 2007 book “The Art of Jim Phillips”:
“…I began toying with the iron, or Maltese cross which was long gone as the old 60s surfer’s cross, and even longer dead as the biker’s cross. I used a beam compass to make it into a round shape, which looked completely different than the old square iron crosses… I took my idea into the NHS office the next morning and it went on the wall as usual. Jay and Rich each stared at it for a while, and they both thought that it looked a little too “Nazi”. My sketches were rejected and I was sent back to the drawing board. I went back to my studio determined to use it, knowing it was the one. I searched my archives and scrap file for some justification for using the symbol. I found a firefighter’s logo, symbols on the knights and Columbus sails. Then in my scrap file, under the letter P, I found a Time magazine cover of Pope John Paul from the June 18, 1979 edition. It was amazing; there was a cross on his vestments almost the way I designed mine. I marched into the office the next morning with the magazine to show what I thought was proof of acceptability. They both looked at each other and said, ‘Well, if the Pope has it, it must be okay!’ That was that, and the Independent cross was born.“
Enjoy your stupid boycott, Karens.