Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
RBJ
The only people who use the word woke in any way are the douchiest people. It’s got nothing to do with being liberal. Liberals built this country. Conservative means Christian and that means control. Magaots are brainwashed fools fallen to a fraud a to dumb or embarrassed to admit or move on. Woke is made up by them to serve as an enemy for people to stupid to see it about money and power. Ina year billions stolen accepted bribes an selling out citizens to corporate corruption. Maybe I’m dumb for believing in a co. Logo and name to identify sense of self but seeing dirty stained old and beat up Indy hats on eBay for 200 is all part of what’s wrong. A hat I wouldn’t put on my head some vulture trying to sell for 200 is it. Maybe I’ll fin old patches and be independent making my own shit. Gone to grave yards 1by1 and so on it goes
Anonymous
Just found out about this logo change. Ex-skater of about 20 years (body parts just giving out on me left and right.) I think the new logo looks great, maybe even better, although the old cross logo is an icon. It is what it is.
Dale
Please don’t do this to us….😥
Ry
I’ve been with this brand for half my life. I hate trump and all he stands for. I hate people who twist things too find a problem. People here who are twisting woke to mean something else. Woke just means aware . Be aware not a puppet. Don’t let neonazi tell or hate mdongers influence your co. What I’m saying is. Be independent.
Ryan
Please don’t do this. Seriously please dont. I don’t even skate anymore. Haven’t in 20 yrs when I started jiujitsu and kickboxing had to stop picking up injuries. Nevertheless I’ve always worn mostly independent. Shirts and hats. Even the knockoff stuff from Ross in a pinch sorry but true. Dickies pants and independent shirts. I’m sick of people who don’t wear or use the products getting to dictate what it represents. I hate everything about racists and have never related the two things. Independent means just that to me, Not affiliated with any other ideology or beliefs. I’ll just stop. It makes seems though. I’ve been trying to find a hat for almost a year and haven’t liked anything new. Have had to find on eBay new resellers. Since the lame designs for sale . I now make knives and was thinking about starting a brand inspired by Independent trucks but this is seriously depressing me. I only found this article cause I actually researched what’s up with the company lately. The run with dickies was the last shit I was into. Seriously be more like the brand name. People who have a problem would never be buying to begin with.