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Independent Trucks Logo Change

Independent Trucks Logo Change

Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.



This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.

Independent Trucks Logo

Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.

Independent Trucks Time Magazine Pope Logo Cover

For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.

Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out. 

Independent Trucks Milton Martinez Dictionary Hill bomb ad new Independent trucks logo

What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.

24 comments

  • Kinkladze

    Weakness

  • Go Woke Go Broke

    You should just change your name to “Dependent” makes more sense

  • Tanya

    Confusion and similarity with the Iron Cross is a perfectly fine and practical reason to give it a facelift. The new logo looks great!

  • Mr. T

    It’s sad that every Karen in the world has taken offence to literally everything these days. It’s not the iron cross, it’s known as the Indy Cross. My great grand mother was killed in Auschwitz (I’ve been there, it’s grim), her and her twin sister were operated on by Mengele and I have met other relatives that have suffered at the hands of the Nazi’s. My grandfather fought them to preserve our freedom, and this new wave BS is not what he fought for. It is so obvious that the Indy Cross logo is NOT racist or offensive. What I hate the most is this new generation that takes offence to literally everything and so blind to reality due to lack of any experience and hell bent on ruining the world for all of mankind. I hope it’s a fad that will burn out in a few years and and the the Indy Cross will triumphantly return!

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